Ad Exchange Adbrite is shutting down operations from February 1

adbrite shuts down

Adbrite, one of the leading internet advertising companies that offered services rivaling those of Adsense and Yahoo have finally decided to shut shop. They have sent out emails to all their publishers stating their inability to continue operations from Feb 1 ,2013.

This is the excerpt of the mail received by its users :
Dear adBrite Publisher,

Over the last few weeks, adBrite and its management have been evaluating the go-forward plan for the business. Given market conditions and certain financial liabilities, in working with our lenders, we have decided to cease operations on Feb 1, 2013.

This is a difficult decision for all of us at adBrite. However, after much deliberation this seems to be the best course of action despite the impact it will have on all the employees, clients and partners who helped build this business. There will be a team in place as needed to assist with winding down.
Thank you for being part of the adBrite community.

The adBrite Team

Adbrite has come under intense criticism in the recent months with failing payments and extremely low payouts. I had been running a adbrite ad from past few weeks and it couldn’t make a single dollar, and it went unnoticed from my view too. well, Internet Advertisers are feeling extreme heat with falling number of advertisers and lower revenues, while bloggers have been on he rise, looking to monetize every piece of text on their website. Social Media Giants Facebook is taking away a major chunk of advertisers, promising more value for every penny spent, while Adsense has become stringent in issuing accounts, while cutting down on spam content using periodical Pagerank Algorithm updates.

Adbrite is headed by Hardeep Bindra, who heads the company of 26 employees, only to sell the company, the plans which went flat. The company was founded in 2002 as an ad network, and became an ad exchange in 2008. It raised more than $40 million in funding from Sequoia Capital and others.

Adbrite was never a great alternative, although it provided some relief by minting few cents in the spare. it’s time to move on guys.

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